Digital marketing done right keeps your brand visible throughout that process, turns website visitors into qualified leads, and gives your BD team a pipeline they can actually measure.
How a Pharma CDMO Generated 266 Leads Without a Trade Show
The data below is from a real pharma client engagement. The client name is anonymised. The numbers are not.
25,626
total website visits
driven by digital campaigns
266
leads generated
brochure downloads + contact form enquiries
$1.65
cost-per-click
vs. ~$4 industry average on LinkedIn
4.3%
LinkedIn Engagement Rate
vs. 2.8–3.3% industry benchmark
7,814
LinkedIn followers
Grown from zero
What Does Digital Marketing Actually Deliver for a Life Sciences Company?
If you’re responsible for marketing or business development at a life sciences company, this is the clearest picture available of what a structured digital marketing strategy actually produces.
