Beyond the connection: building sales relationships on LinkedIn

Your next sales opportunity can start with a meaningful conversation. Join us to explore how to identify relevant prospects, build credibility, and turn LinkedIn connections into relationships that support long-term revenue growth.

Date: 18 November 2026
Time: 10:00 – 11:00 AM EST
Where: Google Meet

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You’ve made the connection. What happens next?

Independent sales consultant Joseph Bomba will share his perspective on moving from initial outreach to deeper sales discussions, with a focus on pharma and other highly regulated, technical industries.

A prospect accepts your request. You send an introduction, perhaps follow up, but the conversation never quite develops. When so many people are competing for attention, it can be difficult to know what to say next, or how to stay in touch without becoming another sales message to scroll past.

Buyers need to understand your relevance to their business and develop confidence in your expertise, often well before they are ready to buy.

What we’ll explore

Connecting with relevant prospects
Understand who you can help and how your expertise fits their business needs.
Building credibility that earns a conversation
Communicate your value so prospects can see a reason to speak with you.
Nurturing future opportunities
Stay relevant through useful follow-up when a prospect’s timing isn’t right.
Moving toward a sales discussion
Recognize when to suggest a call and explore whether there’s a commercial fit.

Who this webinar is for

Sales, business development, and marketing professionals in pharma and other technical, regulated industries.
Anyone using, or interested in using, LinkedIn to generate leads, build credibility, and develop prospect relationships.
Individuals and teams looking for a more thoughtful approach to turning new connections into meaningful sales conversations.

Meet the speaker

Joseph Bomba

Independent Sales Consultant

Joseph Bomba brings more than two decades of experience in pharmaceutical sales and commercial operations. His background spans business development, client relationship management, and strategic growth within regulated healthcare markets.

Previously Director of CDMO Strategic Partnerships at Lannett Company, Inc., and VP of Business Development at Denison Pharmaceuticals, Joseph brings a commercial perspective informed by his experience in pharmaceutical contract manufacturing.

Frequently asked questions

I can’t join live. Will this be recorded?

Yes. This page will be updated after the webinar with a link to the on-demand video.

How do I join the webinar?

Once you register, you’ll get a confirmation email with your unique access link and a calendar invitation. On the day, click the link in your calendar invite, confirm your registration and you’ll have access to the webinar.