When Lannett wanted to pivot from a generic pharmaceutical company to a CDMO, they reached out to us to help them craft and build their new brand and subsequent marketing material. As a full-service marketing agency, we were well-equipped to do just that. We did extensive competitor research and analysis in the areas of brand and service offering, advertising portals and social media standing.
Once we had established a brand for Lannett, our content design services team and digital marketing team set off to craft strong demand generation and lead generation campaigns.
A holistic marketing funnel was built, encompassing preparing a full schedule of posts for LinkedIn, liaising with media houses to secure relevant and cost-effective media placement, as well as preparing all marketing material for upcoming tradeshows that Lannett was exhibiting at. Through our efforts, we successfully secured over 300,000 impressions over a matter of months and a growing number of leads with each LinkedIn campaign run.
