Formerly known as Expat Insurance, Diot-Siaci Asia underwent a major transition after being acquired by French insurance brokerage group Diot-Siaci.
The shift required more than just a name change, it was a reintroduction of the brand that should resonate with existing clients and new audiences under a unified identity.
Atlas Rosetta was brought in to lead the rebranding of their corporate materials, helping translate the identity of a global European parent company into something that still felt grounded and familiar to clients in Singapore.
We developed a full rollout plan tied to the client’s launch timeline, aligning strategy, content, and design from the ground up. Communication strategy was localized to speak to the region’s expatriate and corporate markets, drawing on cultural context and lifestyle patterns common in Singapore.
At the same time, we retained Diot-Siaci’s brand values and visual markers, adjusting the blue and orange palette into softer gradients, and weaving in messaging around family, collaboration, and trust.
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Deliverables included a refreshed company profile, a rebrand launch campaign for social media, and a series of value-led promotional materials.
Every asset was reviewed closely to ensure it followed Diot-Siaci’s brand guidelines while also feeling right for the market. The result: a smooth transition that connected legacy clients to a new identity without losing their confidence.
