Atlas Rosetta
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Lannett CDMO Experience

Standing out at CPHI Milan beyond traditional trade show booth design
Project
VR game
Sector
Pharmaceutical
Disciplines
EngineeringMarketing
Lannett CDMO Experience project

The challenge

Create more than “just a booth” for a competitive pharmaceutical trade show.

Our solution

Developed the VR experience “Laboratory Legend”, turning complex processes into an engaging game, plus a 360° virtual facility tour.

The impact

Captured qualified leads while educating the market about capabilities, generating the highest ROI of any trade show.

We developed Laboratory Legend, an engaging VR game for Lannett CDMO that transforms pharmaceutical development into an interactive journey. Players guide a scientist through a series of cleverly designed challenges that mirror actual drug development stages from initial discovery through clinical trials to commercialization.

The experience features 10 unique obstacles that educate players about pharmaceutical manufacturing while maintaining engaging gameplay. Created for CPHI Milan, this innovative approach helped Lannett CDMO booth stand out by making complex pharmaceutical processes accessible and entertaining for tradeshow attendees.

Next project

360° Virtual Facility Tour

360° virtual facility tour

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