New-to-town, deep-fried chicken burger brand Big Boys Chicken approached us with a unique challenge of turning a consumer favorite into something fun, fresh, and spirited. Our development of the brand worked in line with the company’s strategy to build a fan base through the power of social media.
The logo and brand colors evoke a lively, young, and modern feel, while the strong and bold font catches the eye and leaves a memorable impression on consumers.
The creation of the mascot for use on marketing materials was the final element of branding. Details such as the flaming red-and-orange rooster comb tie in with Big Boys Chicken’s unique selling point that is fiery spicy chicken burgers.
