We are proud to have worked alongside International Medical Clinic and Smilefocus for 7 years now, helping to build their brand across print and digital platforms through their marketing collateral designs.
As their brands have evolved and grown, so have our partnership. We recently introduced new elements such as mascots for pediatric services, and updated brand colors to uplift and brighten their respective images.
International medical clinic (IMC) began with a clear focus: Provide trusted care to Singapore’s Expat families.
As their brand evolved, so did the breadth of our work together spanning strategy, campaigns, and collateral that met their changing needs.
We supported IMC’s growth from a general practice clinic into a broader, multi-site healthcare provider. This included developing a distinct visual and verbal identity for their paediatrics arm while ensuring it remained a cohesive part of the overarching IMC brand. Though the paediatrics clinic operated under the same brand umbrella, our campaigns and collateral were designed to speak directly to its audience: parents seeking specialist care tailored for children.
Across every shift in strategy, we worked to ensure the brand stayed cohesive, responsive, and grounded in care. The work reflects what we value most: long-term creative partnerships that grow with the brand and the people it serves.
